Verb Purple Shampoo

Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair. Reduces brassiness by 24% after just one use. Ingredients may vary, please refer to product packaging. Key Ingredients: Coconut oil enhances the hair’s natural softness, luster and shine while moisturizing the scalp for defined, manageable curls from roots to ends. Violet pigment cancels out yellow, brassy tones. Açaí extract the purple superfruit is high in antioxidants which help protect fragile strands and provide ultimate moisture. How To Use: Massage into wet hair, lather well and rinse. Follow with Verb Purple Mask. Use as needed.