Pravana Purify & Revive Cleanse Shampoo 11oz

Instantly removes buildup with this mineral diminishing shampoo. Pravana's Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized. Features: • Breakthrough demineralizing shampoo cleanses, diminishes chlorine and hard water buildup. • Plant based lactic acid removes hair of dirt, pollutants, and products without stripping away moisture. • Green coffee extract energizes hair and scalp. • Smoothes hair without weighing it down. • Promotes volume, vibrancy, and moisture. • Eliminates brassiness, unevenness, discoloration, and damage. • Hair is left weightless, lightly volumized, and moisturizes. • Maintains color treatment from home. • Conveniently diminishes minerals and maintains your color treatment from home. Pair with any PRAVANA conditioner for a custom care routine. How To Use: #PravanaCS Wet hair and lather. Rinse thoroughly, repeat if necessary.