Pravana ChromaSilk Vivids Magenta 3oz

PRAVANA is the creative color category innovator with its award-winning VIVIDS collection and has one of the industry’s largest semi-permanent creative color. Chromasilk VIVIDS Direct Dye are the most vibrant, long-lasting colors available anywhere. These semi-permanent colors and are applied directly to clean, dry, pre-lightened hair and is not mixed with any developer. Benefits: The industry’s largest semi-permanent creative color collection. Intermixable with any VIVIDS shade for an array of color creations. How To Use: Wear suitable gloves to prevent staining.Do not mix with developer. For best results of VIVIDS color, pre-lighten hair to the indicated lifting level using PRAVANA PURE LIGHT series. Process 20-30 min at room temperature. Rinse with cool water until water runs clear and condition with care regimen.