Olaplex No.4P Blonde Enhancer Toning Shampoo

This Nº.4P ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use Nº4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair. Benefits: Neutralizes brassiness for brighter hair Strengthens hair and repairs damage Hydrates and softens hair Key Ingredients: Violet Toning Agents: Seal in brightness and balance tone to reduce brassiness and yellow tones. Gentle Blend of Coconut Oil-Derived Surfactants: Provides easy lather and leaves the scalp and hair feeling hydrated. How To Use: Distribute evenly between palms first. OLARetail Apply to wet hair. Lather fully. OLABWSale25 Leave on for 1-3 minutes. Rinse well. For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer™ Toning Conditioner for maximum toning results. Use weekly or as-needed.