K18 Damage Shield pH Protective Shampoo

A color-safe, pH-optimized shampoo with the patented K18PEPTIDE™ to effectively cleanse while maintaining hair health and protecting hair from damage. pH-optimized formula helps reduce excess swelling of the hair cuticle during washing to help prevent frizz, preserve color, and enhance shine. Scalp microbiome-friendly and gentle enough to use every time you cleanse. Benefits: Safe But Powerful Cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil Designed For Damaged Hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz Gentle Enough To Use Every Time You Cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome Optimized pH cleanses hair and scalp without over-drying Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier K18PEPTIDE™ helps reduce protein loss to keep hair feeling healthy and strong How To Use: Safe to use every time you wash. Massage into hair, focusing on scalp. Thoroughly rinse. Repeat as needed. K18Retail For best results, follow with DAMAGE SHIELD protective conditioner.