Joico LumiShine 5AA Ash Ash Light Brown 2.5oz

LumiShine Ash Ash (AA) Series — a cool palette of seven gorgeous permanent crème and demi-permanent liquid shades specially formulated to neutralize unwanted warm tones. With our bond-building ArgiPlex Technology infused into each and every shade, you’ll pull off those on-trend “mushroom” hues and leave hair healthy-looking—all in one cool move. Discover the joi of healthy color! Joico LumiShine Repair+ Color transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering healthy-looking, long-lasting color results with up to 2X* more shine + 100% gray coverage — guaranteed! Thanks to ArgiPlex Technology, LumiShine’s gentle, proven formula: Completely replenishes Arginine—an essential amino acid depleted during the color process—instantly restrengthening hair Reduces breakage The result: gentle, glossy and gorgeous results. With a Permanent Crème and Demi-Permanent Liquid system, simple 1-to-1 mixing, gentle formulas, instantly healthy results and a streamlined 3-step color service, LumiShine provides stylists with an easy color solution for every salon service and every hair type. LumiShine offers: A common level system An easy 1:1 mixing ratio A full spectrum of intermixable shades Ultimate client comfort Permanent Creme Color nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos. Delivers exceptional color longevity and vibrancy. 100% gray coverage. Low ammonia formula delivers healthy-looking reliable results. Optimal Ciscosity for bowl + brush or bottle application.