Joico LumiShine 4RRV Red Red Violet Medium Brown 2.5oz

Discover LumiShine’s PowerHouse Collection of super-reds that stay true to tone, resisting the fading effects of your everyday aggressors. With a stunning range of fierce tones—from riot red to modern rosé to the richest red plum, and everything in between—these bold beauties sound the siren for shiny, healthy, fade-resistant color. Here’s Why You’ll Love It... Protects from UV exposure and premature fading caused by everyday aggressors Incredible color longevity—reds that last up to 40+ shampoos! Delivers up to 2X the shine 100% replenished and restrengthened hair Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos