Joico K-PAK Color Therapy Color-Protecting Shampoo

This color-preserving shampoo washes away dirt and debris while being gentle to color-treated hair. With its luscious lather formulated with antioxidant-rich African Manketti and Argan oils, you’ll actually help extend the life of your shade's vibrancy* and fight future damage every time you wash. With a nourishing, oil-infused formula that helps protect hair with every wash, this luxurious cleanser handles even fragile, fast-fading, color-treated hair with TLC. Gently cleanses color-treated hair Improves elasticity and shine Helps restore and protect hair How To Use: Apply to wet hair. Lather. Rinse. Follow with Color Therapy Conditioner.