Joico Color Intensity Pewter 4oz

Intensely concentrated pigment designed to help create over-the-top vibrancy that lasts through 15 shampoos! Use straight from the tube, no developer required. Shimmering Pearl Mica helps create a glowing metallic look. Features & Benefits: Provides vibrant color Enriched with Kukui nut oil Leaves hair shiny How to Use: Apply to clean, dry hair 1/4 inch (1/2 cm) from the scalp Process for 20 minutes For maximum vibrancy: pre-lighten hair prior to application For improved longevity: process with heat Rinse well