Joico Color Intensity Passion Berry 4oz

Passionate. Bold. Spiritual. Dynamic. Open your mind and heart to unlimited creative possibilities with Love Aura, a sparkling new Color Intensity® collection from Joico Brand Ambassador Larisa Love. Inspired by the physical and emotional transformation of positive energy and connection, this artistic palette of five whimsical shades will spark a whole new love affair with color. Joico Vero K-PAK Color Intensity Color System gives haircolor pros the power to create vivid, on-trend, insanely intense shades. This intermixable palette of semi-permanents along with a Clear Mixer make it possible to create any hue, shade and nuance. Extremely concentrated pigments allow for exceptionally vibrant haircolor results. Reconstructs as you color with K-PAK's exclusive Quadramine Complex to leave hair in superb, shiny condition. Features & Benefits: Provides vibrant color Enriched with Kukui nut oil Leaves hair shiny How to Use: Apply to clean, dry hair 1/4 inch (1/2 cm) from the scalp Process for 20 minutes For maximum vibrancy: pre-lighten hair prior to application For improved longevity: process with heat Rinse well