Joico Blonde Life Silverlight Lightening Powder 1lb

This cool-as-can-be formula is designed with CHARCOAL to help counteract brassiness while processing, while delivering the same stunning 9+ levels of lift you expect from Blonde Life. Help counteract brassiness while processing, build bonds, and lift hair up to 9+ levels using NEW Blonde Life SilverLight. With Joico’s fast-acting, charcoal-infused powder lightener, it’s easy to keep you and your clients’ blonde hair, cool. Benefits: Helps prime hair while processing to prepare for cool/silver blondes Charcoal-infused formula helps counteract brassiness while processing hair Delivers up to 9+ levels of lift! Builds bonds for strong blondes Does not transfer when rinsing Protects hair and reduces styling breakage by over 54%* Strengthens hair, making it 2x more resistant to breakage* Ideal When: Pairing with cool/neutral Blonde Life Demi Gloss Shade Your client wants on-trend, cool, gray, ash or silver toned blonde hair You want ash blonde hair that looks healthy You want a high-lift lightener that helps leave hair feeling stronger and helps reduce breakage with every application* A powerhouse formula, including Tamanu Oil and Monoi Oil How To Uee: OFF-SCALP: Mix (1:1–1:2) 1 scoop of Blonde Life SilverLight with 1-2 fl oz (30-60ml) of 10 (3%), 20 (6%), 30 (9%), or 40 (12%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. ON-SCALP: Mix (1:2) 1 scoop of Blonde Life SilverLight with 2 fl oz (60ml) of 10 (3%) or 20 (6%) Volume Blonde Life Coconut Oil Developer or Joico Developer of your choice. DO NOT USE 30 (9%) or 40 (12%) VOLUME ON SCALP. Process up to 60 minutes or until desired level is achieved. Do not use heat. Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Style as usual with your favorite Joico products. *Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.