IGK Blonde Pop Purple Toning Shampoo

Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine. Key Benefits: 7x reduced brassiness*, brighter shade, moisturized strands, 450F heat protection Soften, strengthen, hydrate, add shine Squalane-infused to help restore moisture, brilliance and shine Ultra-clean formulas *When used as a system of Blonde Pop Shampoo, Conditioner and L.A. Blonde Treatment Spray How To Use: Apply to wet hair, lather, rinse. #IGKBlonde