CHI Royal Treatment Hydrating Shampoo

Royal Treatment Hydrating is a hydrating system designed to combat dryness and revive dull, brittle hair. It uses nourishing ingredients to quench moisture-depleted hair with deep hydration and add softness. Helps to smooth hair and control frizz, improving manageability, elasticity and shine. Contains collagen to help promote healthy hair and help fight against the effects of hair aging from follicle damage. For all hair types, this shampoo gently cleanses and adds instant hydration to revive dry, dull and damaged hair. It seals in moisture and fortifies hair, leaving it stronger, softer and shiny. Benefits: Acts as a humectant to soak up and hold moisture Water binding properties allow it to hold up to 1,000 times its weight in water Provides the ultimate amount of moisture to hydrate the hair Created through a biomimetic process, is non-irritating as it is naturally produced in the body Reduces frizz, increases elasticity, and adds shine for overall healthier-looking hair Helps protect from mechanical damage (combing, brushing and heat styling) Key Ingredients: Collagen: It helps promote healthy hair and fight against the effects of hair aging from follicle damage. Hyaluronic Acid: It’s a polysaccharide that is naturally produced in the body and is highly favored for its hydrating properties. It is able to hold up to 1,000 times its weight in water; it forms a thin film to prevent moisture loss, providing the ultimate moisture levels to hydrate the hair and skin, leaving it radiant and smooth. How To Use: Apply evenly to wet hair and massage from roots to ends. Rinse thoroughly and repeat if needed. Follow with Royal Treatment Hydrating Conditioner.