Celeb Luxury Viral Red Colorwash 8.3oz

Celeb Luxury Extreme Red Colorwash color depositing shampoo. The new category - a game changer in hair color adds rich color while cleansing with hi-conditioning results. These Viral® Colorwash colors allow you to instantly wash in daring color or maintain your color in between salon appointments. Viral® Fashion Color Care™ - inspired by personality color, it's the new hair color paradigm shift. Instant, creative, cost-effective with no mess. Viral Colorwash® with patent-pending, new advanced cleanse + Colorposit™ technology. 7 extreme colors + 3 pastels + 3 clears. To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair. Instantly adds bold color + hi-lather + hi-conditioning to hair while gently cleansing Stops visible haircolor washout and fade between salon visits for fresh color always Maintains, corrects and boosts color brilliance Bold color on pre-lightened hair or jewel-tone on deeper colors To achieve purity of bold color, hair must be pre-lightened (bleached), to the palest blonde or white hair. How To Use: Apply generous amount of colorwash evenly throughout wet hair, massage into a thick, rich lather For easiest detangling, run fingers through hair before and after rinsing colorwash from hair Rinse thoroughly with warm water, especially in nape area of neck For best results, follow with viral® blonditioner™ and viral® smoothing styler Use the complete VIRAL® system as a regimen. Restores hair to a healthy, natural feel